The 'Razor and Blade' Business Model in MedTech

Introduction

The 'razor and blade' model is a winning strategy. Companies sell a product at a low cost and make a profit from complementary products. In MedTech, this model is a game-changer for diabetic test strips.

History and Major Events

King Camp Gillette pioneered this model in the early 20th century. He sold razors cheap and made a killing from blade sales. In MedTech, Lifescan and Roche popularized this model for diabetic test strips.

Technology and Innovation

Diabetic test strip tech has come a long way. Biosensors and nanotechnology have driven innovation. Abbott and Medtronic lead the charge with cutting-edge products.

Manufacturers and Product Lines

Top manufacturers include Lifescan, Roche, Abbott, and Medtronic. Their product lines? OneTouch, Accu-Chek, FreeStyle, and Contour.